We see this all the time, the business owner/doctor gets very focused on too much clinical focus instead of business-related activities. Although it’s essential to understand that the doctor’s knowledge is to run a medical practice, at the same time it’s essential to understand that the practice is also a business where you need to have processes and technology in place to automate certain related activities. You also need to have an organizational chart and policies and procedures in place we need to understand what each staff member is doing. What the role is and making sure that all of the productivity enhancements are being focused on to get the practice to the next level.
Just like any business, your medical practice is going to have challenges that come a day in and day out. Some people get in a mindset that they are running a clinic and not a business.
1: We cannot express this enough. Run your practice like it’s a business! If you are currently not looking at your medical practice like a business be sure to implement some key strategies and pivot and change your direction right away. Mindset along with the correct staff and process automation to complete activities are very important. If you have a staff member doing the same related activities and that process can be automated with technology try to find some gaps in the practice and solve this need.
2: Time management is becoming more important than ever for Medical Practices. If you are a Medical Spa, MedSpa, Aesthetics injector, cosmetic surgeon, or run an effective Medical Practice we strongly consider having time management part of the culture where is every hour of every day is worked towards the common goal of productivity enhancement. Time blocking and being disciplined about what related activities go in that time block is how you can ultimately save time and move the needle to grow your medical business.
3: Fell very familiar with digital marketing for your medical business. Websites, SEO, Social Media, Paid Media, Youtube, Podcasts, Blogs, Google Reviews, and content creation. If you do not have a staff member 100% focused on this role be sure to find an expert that understands your vertical, your business, and how to create robust marketing strategies to generate new business. Going forward marketing and becoming the statement of authority is going to create a cutting edge clinic for long-term success.