Currently, digital marketing is the way to reach your clients. What sets digital marketing from traditional marketing is the use of different channels to promote a particular brand, name, or business. Marketing in the digital era brings into focus the use of electronic tools like laptop and mobile devices as well as the use of the internet for promotions and other related agendas, to reach business’ potential clients.
The number of people walking the digital space is increasing on a daily basis with billions of users to date. This is especially true during this pandemic, where we are all forced to stay at home, with social distancing in effect, businesses on forced-shut down, and prompting us to do more activities online. Nowadays, having accounts on social media platforms like Facebook, Instagram, LinkedIn, Pinterest, YouTube is no longer for communicating with family and friends but more of a marketing strategy for businesses. Owning a social media profile has now become a vital part of a company’s marketing strategy.
Having a business website on your own is another great way to let your customers see your brand and service from an in-depth perspective. This is your place of business online, like having your own physical store, only that it’s virtual. This makes the digital world an excellent place for both personal and economic growth. Owning a website is now a must-have to succeed. However, going all out in the digital world doesn’t end with just having a website or simply creating an account on the available social media platforms. Being consistent through creating quality content and appealing images to attract customers are only a few of the many ways to help your business stay on the ground.
What are the types of digital marketing?
Digital marketing has a lot of bits and pieces. Social Media Management, Search Engine Optimization, e-mail marketing, digital advertising on social media ads and ad-sense, affiliate marketing, Sponsored content, online brochures, video streaming are only a few of digital marketing strategies. Every aspect plays an essential role depending on your goal, and not all are effective in your business. Understanding these types of tools maximizes your ability to stand firm in the digital world. Being in the digital world is like planting a tree. Should you want the tree to survive, thorough planning and maintenance should be done from deciding where to position it and ways on how you intend to water them for it to grow to its maximum potential. Thus, making sure they are well maintained gives your tree a stronger root to hold on. Although some are lucky enough to grow their brand organically with minimal efforts.
Why choosing a digital marketing expert is your best option.
Knowing and identifying the ins and outs of digital marketing takes valuable time and effort. Experimenting on the tools is another money wasting and time-consuming work, and worst lead you to a dead-end. Although doing a Do-It-Yourself digital marketing strategy looks like you are saving more, but looking at the longer perspective, you will see that doing things on your own makes you spend more. This is why hiring an expert, much better, an SEO company, who already knows the details of digital marketing, like Growth99, ensures that you are doing it the right way. This results in effective marketing and increased revenue in much lesser time. It also helps you save time so you can focus more on the things that need your attention.
CEO of Ruma Aesthetics in Lehi, Utah, Shelby Miller, has attested to the efficiency of hiring a third-party agency for her business. According to her, Growth99 – her chosen digital marketing agency, have increased their business’ digital presence far more than she expected. Being in the field of medicine, having someone who knows what they are doing, like Growth99’s digital marketing expertise, has helped her quickly navigate the overwhelming and confusing details of building an active online presence. More than the knowledge and results-driven marketing, Shelby highly recommends a company that gives value to its customers and can address their concerns, no matter how big or small it is, in a time-efficient manner. As she would say:
“I’ve done business with similar companies, and no one comes close to the responsiveness and attention to detail that Growth99 provides. Totally worth the investment. Five stars all day long.”
How customer success and satisfaction in the digital world impact your business
Your products are what draw your customers to your business, but customer satisfaction keeps them coming back. Keeping an eye for continued innovation helps increase an excellent service experience. Let’s take an example from Ruma Aesthetics, which, like most in the medical industry, does business through face-to-face consultations and assessments. Unfortunately, face-to-face interaction was not allowed because of the pandemic. However, Ruma Aesthetics, with the help of digital technology, made way to make their consultations and transactions possible thru virtual communication. Their clients applauded this step of action as it makes their experience hassle-free and safe at the same time. This helped RUMA limit the number of patients who will come to their physical clinic, which in turn minimizes their exposure and keeps their employees safe. This digital adaptation has drawn a high number of clients reaching out not only from the nearby areas but also outside their radius. This pivotal move also reconnected them to their previous clients.
In a nutshell, online presence plays a vital role in your company. Making sure that you are open to innovation keeps your business on top of the game. Choosing the right tool and the right experts to help you ensures that you are doing the right action plan. More than their services, it is also essential that they give their customer the attention they need and know how to value the customer. This way, you are assured that your digital experience does not go to waste and ensures your online presence. With Growth99, you are guaranteed an optimum experience and service for your digital needs, from website creation, Search Engine Optimization, Social Media Management, reputation management, content creation, and offers unlimited redesigns of your online presence. Think of Growth99 as your marketing partner, providing you with the latest and quality technological tools and services tailored for your business.