Facebook has recently undertaken a new strategy when it comes to rating businesses and is currently in beta testing. This means it’s not fully released to the public as they are testing it with a random selection of users.
In the past, Facebook has allowed businesses essentially their own profile page, similar to those of individual users, with a rating system of one to five stars, with five being the best, and the ability to post reviews. This is always found at the top of the page where the contact and necessary contact information is located.
The beta rating system will now be based on one to ten stars, ten being the highest and now they are also including suggestions, recommendations and an overall rating of the business. There will also be an average rating based on the number of people who have rated the company, and this will be one of the first things people notice when going to the page.
Another aspect of the new Facebook rating system is the capability of users to recommend the place or not after they finish rating. This is important to take into account as reviews and recommendations really drive consumerism, especially in web-based marketing.
Due to the beta phase of this new system, it is unclear whether or not it will be implemented anytime in the future. However, staying ahead of the marketing game is always a plus and allows you to prepare for new marketing strategies as well as outreach to the public. Keeping ahead of new and improved marketing strategies is ideal for any business to succeed.
Even though Facebook is just testing this new system, this is the ideal time for your company to get ahead of the trend and change up your marketing strategies. Right now, Facebook allows users who come upon your page are able to see the highlighted keywords throughout recommendations currently on the page.
Facebook, used by over one billion people worldwide, is a great place for marketing in addition to Google and other web platforms. Web-based marketing is a multi-faceted tool that most companies are not utilizing today. Marketing on Facebook and other sites allows customers to search for your business quickly and access information that would be otherwise unavailable.
We here at Growth99 research and study current trends that function well to serve our clients versus what does not work. We strive to ensure optimal SEO and continuous analytics to continue changing strategies to keep traffic continually increasing and flowing to your website and company.
Growth99, your Utah business technology partner, is committed to helping you stay ahead by keeping up to date with marketing trends to increase traffic to your websites, ensure security and promote your business grow and succeed.
Contact Growth99 today and allow us to be your committed business technology partner and help you in keeping up with marketing strategies.