SEO is a safe term that is utilized to illustrate the practices you perform to enhance your website so that it tops way up in the search engine results page for searches of keywords associated to your business. Local SEO will make sure that your website appears at the top of the search results page while people in the nearby areas look for products or services related to your field. Your business can be located physically like the grocery store, brick-and-mortar businesses, a doctor’s clinic, a florist or businesses that perform throughout an entire location like a plumber, electrician or lawn and house cleaning company. Local SEO will enhance the online prominence for businesses that trade with their customers facing directly.
Ideas to successfully manage your local SEO
- Claim your Google My Business listing:
Your primary step should be, to claim your business on Google My Business. This will stamp your presence for free on the search engine and also get your business showing up on Google Maps. This would be your first task to make your business appear in search results and by Google authenticating your business as legal, it will add great value. Google My Business gives you the option to add additional locations, and you can use bulk location management (If more than 10 locations) to manage new locations.
- Get Reviews from satisfied customers:
The best way to attract local people is to encourage your customers in the locale you’re targeting to review your business. This will be an eye-catcher to other people to get a glimpse of your company along with the products and services you provide.
Present-day, reviews are serving as a huge social proof since people are believing more on what other customers are speaking about your business more than all the descriptive information you publish yourself. You can encourage customers to leave reviews by:
- Ask for a review in person as your complete sale with them.
- Sending a short email or SMS surveys about your services.
- Respond to negative reviews politely and professionally, trying to solve their concerns.
- Create Location-Specific Content:
If you carry business at multiple locations, it is very crucial to create content specifically optimized for each location if you want to rank in higher for each of your locations. You need to ensure that you must not just replace the location name on each page and give the same content. To avoid Google from fining you with duplicate content penalties, you will have to make sure that the content for all the locations is different. You can include reviews from people of those particular locations and add pictures from your location store. You also need to get the best website content that is constantly updated to ensure a high volume of traffic.
- Do thorough Competitor research:
You have to showcase your strengths if you have to come up as a unique company in your location. For a successful implementation of local SEO, you need to analyze your competitors and their strategies in the market. Knowing this information will aid you in creating the best local SEO strategy for your business and to implement what customer needs.
5. Bank on Local Keywords:
Keywords specific to the location plays a huge role in lifting your Local SEO. You can do thorough keyword research through any tool like google keywords planner that has the option to filter location-specific keyword searches. This will give you a fair idea of what are the popular search phrases in that location so that you can create a list of location-specific keywords. You need to place them in your website’s contents, headings, URLs, meta descriptions.
- Don’t do Keyword Stuffing:
As you have done all the hard work of researching and detecting location-specific keywords, do not fall for a trap that filling your website with keywords will do a wonder of good for your local SEO. If you do this, it will be picked up by google as stuffed text and will harm your branding. This is clearly against Google’s quality rules and can damage your business in the future.
- Organize the meta description and page title tags:
If you’re concentrating on enhancing your local SEO, then your meta descriptions will play a major role as they are the first-hand information that people observe on the search results page. Also, including the location name in the page title tags along with the product or service you offer will be good information for search engine crawlers.
- Getting quality, relevant backlinks:
If you obtain backlinks naturally from already established sites, it will authorize your site as a trusted entity for search engines that will encourage the characteristic of the local search algorithm. Links from local well-established bloggers and business associations, local newspapers, will come in handy to increase your visibility in search engines. Another best option to enhance your business’ local SEO is via citations. A citation is done by a third-party website that will reference your business. This will contain your business name, location and contact info. It does not need a backlink to be given to your site.
Traditional advertising media is not having an impact in the present world, because more people are looking online for their important news and information about all the local businesses. Local SEO will give the potential customers all the details that they want when they need it and this, in turn, gives your business with a definite lead that you can transform into sales. Adding an effective and trusted local SEO service like Growth99 to your plan will not only help to establish your local SEO but also give top organic search engine rankings for your website keeping you a leader in the competition. They will constantly work to evaluate and keep up to date on trends in the internet world so you don’t have to worry.