What is Organic Social Media?
It refers to the content on posts and shares by a brand on its own account. It is critical for a business or brand’s online marketing to keep a good relationship with its audience by maintaining an active online presence.
This means that the people who see the brand’s posts are part of the organic reach (percentage of your followers), followers of people who shared your post, and people following a hashtag you used in a post.
Benefits of Organic Social Media:
With the ever-growing population of people using social media, the chance of your post being visible on the feed of your organic reach is declining, let alone with a new or foreign audience. The competition and minimal chances of organic post’s appearance on your audience’s feeds have pushed businesses to use Paid Social Media (which is another term for boosting the advertisement online through paying social media sites to expand the audience of their content).
Although it has become more challenging for businesses and brands, there are still undeniable advantages of being organic with your online content.
Organic Posts:
Even if you pay to improve and expand your audience reach, communication with your audience is still necessary and a vital strategy to advance your online marketing game. For instance, even if a new audience or visitor clicks on your brand or business’ website or social media account, the chance of that visitor to become a regular customer depends on the post she will see on your content and the relatability of it on her interest.
Social Media User:
An article published in August 2020 by BackLinko says that 3.81 billion people used social media last year. This high number of users gives even small businesses or new brands an opportunity to be noticed by audiences with appropriate and beneficial content posts.
Interaction to Audience:
Being organic allows business owners to build a strong relationship with their present and prospective customers. This is important for any business that aims to increase its online marketing presence since one of the most important things that customers are looking for when choosing a brand or business to trust is the way they feel interacting with a certain brand. Being inclusive with your audience plays an important role to keep them coming back.
Organic Ways to Social Media:
Hashtags:
Hashtags have been efficient in following topics and contents on social media sites such as Twitter and Instagram. Using a strong and related hashtag to the interest of your audience increases the chance of getting more audience for your content. This is one of the easiest strategies when going organic with your social media.
Plan Your Content:
There is nothing wrong if you want to be playful with your content once in a while. But, planning your post in advance will give your content a specific and unique personality that will reflect on your brand.
Monitor Comments:
One way customers check the credibility of a brand or business is through the feedback and reviews of other customers. Customer satisfaction in your service or product will reflect on the comments that live on your post. You may want to gain the trust of viewers by hiding or deleting unwanted comments. This will ensure that they won’t be able to read any negative feedback to your service.
