If you own a medical spa, you might as well be racking your brain for ideas on how to increase patient volume. The challenge does not lie with only getting new patients, but it’s also about retaining patients to become loyal customers. Of course, at the heart of all this are excellent services and a comfortable patient experience. However, it would be a shame if more people didn’t know about your medical spa.
There are proven methods in boosting the presence of your medical spa. You can opt for quick fixes. These may cost a lot but they can get your spa out there. You can also choose the more sustainable route of growing your spa’s presence in the long run. The strategies you take aren’t black and white. You can go for a balanced combination of both, depending on your circumstances, available resources, and market trends.
Here are four ways to get more medical spa patients. These are great steps to take if you feel like word-of-mouth is not doing enough wonders for your clinic. The steps help in ensuring that your medical spas are known and get patients to keep coming back. Here are some tips on how to get more medical spa patients for your practice.
Create Patient Referral Programs:
You can think of creating unique internal patient referral programs. Other than ensuring that your services are worth the referral, you should also entice clients with excellent perks and rewards. You can reward referring clients with free treatment or beauty products. The more appealing, the better.
Referral programs can exponentially increase your client base as each patient refers to about three people. In turn, those newly referred patients will also refer more people. As long as you continue to satisfy every patient with excellent services, you will surely grow a massive base of patients.
Not only will you gain more patients, but you also get the added bonus of keeping current clients happy. By rewarding them with free treatments or products, they are bound to feel some loyalty to your medical spa. They might also get a few more procedures done on top of the free service you awarded them with. It’s a win-win situation for everyone.
Invest in Media Buying:
Running well-targeted ads can be a way to bring in more medical spa patients. If you have the budget for it, paid advertising gives you a competitive edge on keywords you cannot rank organically. Through strategic bidding, you can earn more than what you paid for in ads.
You should also make sure that the information you list is updated and correct. You would not want potential leads to go down the drain as they could be calling in the wrong phone or heading to the wrong location.
Boost Web Presence:
A website for your clinic is a great way to put your best foot forward. Your website can contain information about your clinic—location, contact details, profiles of the medical team, services offered, and client testimonials. You can even add other useful information that patients typically ask about different procedures, such as required
A website allows you to garner more patients as you can showcase the credibility of you and your team. By keeping an image of trustworthiness and professionalism in your branding, clients are more likely to see your clinic in a good light and seek your services.
Boost Social Media Presence:
Social media is an excellent way to creep into the daily surfing habits of your target market. Boosting your social media presence gets your brand out there, positions yourself as a reputable clinic, and garner more client reviews.
It is likely that an unassuming individual could stumble on your social media account. That counts as getting discovered. Furthermore, if you maintain a professional-looking profile, you can gain a substantial following. With this kind of social reach, you can regularly promote your services. Interested leads can also get notified if you come up with new procedures that they would likely want for themselves.
Bottom Line:
Basically, you can get in touch with more medical patients by getting known in the first place. With the help of ads, a website, and social media, you get to come across more leads. As your clinic gets the exposure it needs, patients are bound to trickle in. You can also generate more patients by incentivizing referrals in a rewards program. Not only will you get more patients, but you will also keep current clients happily coming back to your medical spa.
With Growth99.com, you can rest easy knowing that there is a team that is invested in the marketing success of your medical spa. You can acquire excellent content writing for your website. Such content will strategically raise your rankings on search engine results. As for your social media accounts, they will be well taken care of by experienced social media managers. Getting expert help will land you high-converting leads for your medical spa.
