As soon as your medical spa is up and running, the next step is to scale it to greater heights. Your medspa could offer so much—from highly trained professionals to high-end technologies in the market. Despite all this, you may find it difficult to attract new clients and patients.
To gain more bookings for your business, you need to get creative and plan your outreach. There are three pillars in growing your medical spa—reputation, branding, and marketing. Each pillar corresponds to different strategies that you can do for your medspa.
Online Reputation Upkeep
The reputation of your medical spa is crucial to staying in business. A single scandal could end your practice and clinic. That’s why it pays to be the best at what you do. Master the necessary skills and offer invasive procedures only when you are capable and confident in doing so. Keeping your clients happy is a surefire way of getting on the good side of their recommendations.
Online reviews are also critical in the digital marketing space. Getting 5-star reviews are your ticket to getting acknowledged by potential leads. In the event where you get 1-star reviews, it pays to be quick in resolving the issues. That would show that you are serious about the satisfaction of every client.
Unified Branding
Unifying your brand can be done by applying consistent elements of design—font styles, color schemes, and layout. Having congruent themes on print ads, social media accounts, and your website shows how well-kept and professional your med spa is. Leaving a good impression is the first step towards winning an appointment.
Branding goes beyond design elements. It also involves content. The tone and voice of your content can be telling of how you are as an establishment. Try to resonate with your target market through varied forms of media, such as text, web content, images, and videos. It would be even great if you have a catchy hook that can easily worm its way to the minds of potential clients.
Comprehensive and Targeted Marketing
Comprehensive marketing strategies cover different channels. You need to make the most out of available avenues to get your med spa out there. The traditional way is handing out print ads and discount coupons in places where people flock. However, you cannot do a proper prospecting from a chance encounter to a passerby. Especially for a specialized clinic, you need to make the most effort where it matters.
That’s where digital marketing comes into the picture. You can make use of email campaigns, run online ads, post on social media, and set up a website. Not only will you get to reach the screens of thousands of people, but you can conveniently segment your market.
Not all clients can be lumped into a single group. You may have to segregate younger women from the middle-aged women simply because different things appeal to each group. It’s not only about age—consider gender, cultural background, and income. Once you have the proper profile of each of your clients, you can run marketing campaigns that are tailored for each demographic. Resonating with a potential client through an ad or post is effective in getting them to make an eventual booking.
Growth99 allows you to make use of its intuitive online reputation system. With it, you are two steps ahead of turning frowns upside down. You can get notified of negative reviews, thus you can take action before the bad is out in the open. If you need help with branding and marketing, you can make a consultation today. Rest easy knowing that Growth99 is invested in the success of your medical spa.
