2021 is right around the corner and it’s going to be strategic for you to gear up for a 2021 marketing roadmap for your Med Spa. In 2021 we see digital marketing as a vital asset to your overall marketing tool for your Aesthetics practice for this coming year! With competition at higher rates than ever before and Covid-19 pushing the envelope in how consumers search the internet now is the time to realize if you are not actively engaging in every vertical of marketing for your medical practice, you’re missing out on a huge way! There are several areas that we recommend you zero in on to move the needle and drive traffic to your location or locations of all your medical practices. If you currently do not have a marketing plan or marketing calendar now is the time to implement one for your medical spa. Take the time to do some monthly planning to align how you strategically want to market your practice. We strongly recommend doing this the last week of the month to gear up for the next month so you can quickly identify what upcoming events you have for your Aesthetics practice. In this blog, we are going to talk about how to get ramp your digital marketing plan for your medical spa in 2021.
Here Are 3 Key Areas to Focus on Marketing your MedSpa!
- Be sure to have a very robust website that is extremely secure, fast, and reliable. Make sure your website is designed for mobile. We are seeing mobile users come from Instagram marketing for Medical Spas more and more based on the call to action from Instagram profiles.
- It is extremely important to understand that a website is meant to convert a customer. The overall look and feel of a website are extremely important but remember if these potential customers land in your store “AKA” your website. The number one goal is to get them to take action. What does that mean? It means you have to have a call to action for every path of personality. Ability to call on every page, book online every page, and seek information with lead capture on every page.
- Search engine optimization is not just a want to have at this point it’s a must-have for your Medical Spa. If you are not participating in organic search engine optimization strategies with embedded keywords, accurate heading titles, H1 tags, Metadata, and how Google index is what you actually are on the internet you are falling way behind.
The sum this up really quickly for you, either Implement these quick strategies yourself, make sure to pass them on to your Director of Marketing, or be sure to hire somebody that knows what they are doing on how to Market a Medical Spa. Online search is at an all-time high, and it’s essential that you get as many eyeballs as possible on your website to convert potential customers into long-term fans. Growth99 and Growth99 University are great online resources to help you get ramped for your digital marketing in 2021. What are you waiting for?
