Running Google ads for your medical spa can feel intimidating for a newcomer. The common misconception is that you have to blow all your money in one go to get your ads out there. In reality, you need to go through several steps to be able to run ads for your medical spa. Here are the 8 steps on how to run Google ads for your medspa.
1. Know How Much You are Willing to Spend
Before you get things started, you need to set financially sound boundaries for yourself. In other words, know how much you are willing to spend for every click or action generated thanks to google ads. By knowing what is your budget, you can make better decisions and not just put all your eggs in one basket. You need to set an amount that is enough for you to still make a profit out of the costs. As you want to make a return out of your investment, you are only willing to spend a specific amount.
2. Set Up Your First Campaign
This step presupposes that you already have a Google Ads account. If you don’t have one yet, it’s about time to get one for your business.
The time comes when you need to set up your first campaign. You can do so by keying in important details about your campaign. And you can also set the title for your campaign so that by the time you are running multiple campaigns, you can tell apart from one from another. You can even set the goal based on a predetermined list. If none of the items match what you have in mind, you can opt to create a campaign without a goal’s guidance.
3. Organize Your Campaigns
Organizing your campaigns allows you to create more specific ads that are relevant to people. There are two levels. The higher level is the campaign name while the lower level is called the ad group. Each ad group would contain a keyword list. Depending on the services you offer in your medical spa, you may organize your ads according to areas. You can segregate your services according to skincare, hair removal, and facial fillers. Thus, if someone looks up on hair removal services, they wouldn’t see your facial filler ads. You can avoid instances wherein your audience thinks you don’t have the services they need.
4. Select the Campaign Type
You have different campaign types to choose from and each differs in both structure and placement across the web. You can opt for search engine ads. Besides having to organically get your page to rank first place, your business can still show up on the first page of search results thanks to your ads. Google search ads are composed of just three pieces, a headline, a URL, and a description.
If you think that search ads aren’t enough, you can also set up ads that involve images, videos, and flash media. Google display ads can come in sixteen different combinations of logos, graphics, headlines, and descriptions. This type would offer more flexibility for you in how you want to market your medical spa.
5. Know Your Target Audience
Setting your target audience ensures that your ads are shown to people who will likely become your leads and eventual clients. If you’ve run your medical spa for quite some time, you would know how you should set your target audience. In terms of age, geography, and other demographic traits, you can set your ads to become targeted enough for them.
6. Set Your Bid
If you’re new to running Google ads, you can base it on the overall budget for your account. Spread the amount to your different ad groups and see how you fare. Whenever you bid, strike a balance between actually ranking your ad and staying within your budget.
As time goes by, your business goals will change and so will your bids for several ad groups. Let’s say you want to increase the appointments you get for lip filling services, you can set a higher budget for that ad group. So, if you can see that there are ad groups not doing well, you can reallocate your resources.
7. Pick a Keyword
Keywords are the terms your leads will lookup online on a search engine. You have to make sure that they are relevant and specific enough to trigger your ads. If you are unsure of picking out terms for your keyword list, you can use the Google Keyword Planner. This tool will help suggest keywords for your campaigns. A note of caution is that you should only pick out the keywords that make sense for you.
8. Create a Landing Page That Converts
Your landing page is like the make-or-break stage of getting your leads to convert. How can you do that? It’s best to create a relevant page that is specifically made for your ad groups. It also pays to keep things simple as you don’t want the page to load for too long. For mobile users, there is a tendency to just close the tab when the page loading time stretches out for too long. Lastly, make the most out of design elements that will spur your leads to take action. Include eye-catching call-to-action buttons that are easily understandable.
Growth99 can help simplify the mind-boggling task of running Google ads. Not only will the team take the burden off you, but you get the guarantee of excellent results. Bidding for Google ads can seem like a daunting task of repeated trials and errors. By having Growth99 as your partner, the marketing path for your medspa is carved out for you.