Gone are the days of manual computation, ordering, booking, and selling. Leveraging your business with the best technological tools available can help you tremendously from increased productivity, decreased errors, improved customer service, precise accounting, easy bookkeeping, monitoring, and overall control. Whether you do the sourcing and systemizing on your own, or hire a third-party provider such as Growth99, the utilization of digital marketing tools can help boost and generate three folds or more of your regular profit. Getting a professional will ensure your increased business growth within a timeframe.
Cameron Hemphill, CEO, and co-founder of Growth99 has also attested to the benefits of transitioning processes to automation. He has been in the technology industry for quite a while now and is a true-blue entrepreneur. Given his extensive background and knowledge, he extended his helping hand to help those in need of his expertise. He becomes the bridge to the growth of entrepreneurs. Helping them in their business automation, process, and leveraging their technology to streamline and maximize their customer’s experience. The companies’ success after he had helped through automation has given him more drive to continue helping entrepreneurs.
3 Reasons why Automation is key
Automation is a technological application that helps you in various ways, mainly to help you control and monitor your operational needs.
- Automation eliminates errors
It is normal to make mistakes, but what if you can generate a technology that can help you lessen it? Imagine computing a simple mathematic equation. 123 + 125 for manual computation takes a few minutes to solve and sometimes results in a wrong answer. With this, comes a calculator. It can solve tons of mathematical operations with just a few seconds with precision, up until the decimals. This eliminates error, increases efficiency, as well as reliability.
- It creates the same process for all engagement
Creating a system through automation keeps all your engagements, internal or external, consistent. This assures the consistency of your service’s quality output at the same level as your expected standards.
- It is scalable and highly adaptable
What’s right about automation is that once the system is up, you can train anyone at any level to manipulate the system, yet still have the same quality output. This saves you time and energy, hiring and training someone, and doing everything manually.
How to automate your practice?
Although automation is an efficient way to help your business, knowing your business needs, and making sure that you are using the right tool, ensures the efficiency and effectiveness of the automation process. This allows you to choose the best automation tool available. Tools such as online booking, e-commerce, chat booking, types of online forms, and many more are just a few you can start with. Having software such as Customer Relationship Management (CRM) for sales and customer functions, Electronic Medical Record software for healthcare-related industries, also contributes to making your process and record-keeping a breeze. However, it is not necessary to have everything. Choosing what best fits your business is the key to a successful implementation of automation in your business. Email, SMS marketing, and the likes create customer engagement, bringing in a more personal and empathetic reach. This, in return, can turn into leads, referrals, and, eventually, sales.
Why is scaling your business the only route to success?
Creating a business is an overwhelming journey. Making sure your business stays in the industry is another challenge to face. This is where most companies fail to plan. Being open, flexible, and the ability to adapt to the current trends play a significant role in keeping your business afloat. The ultimate factor behind building a business is having financial freedom and having the luxury of time. This is why scaling your business is the only route to achieve this. Why? Because having your business run on its own, with or without your presence, yet produce an increased profit, is a sign of successful entrepreneurship. Scaling your business also attracts more clients as they experience a more professional level of customer relations.
How do you scale your business?
Automation is the key! Take it from Marcus Lemonis. He is a multibillion-dollar entrepreneur, founder, and CEO of the camping world, Good Sam. His inspiring success has brought him to what he claims to be vital in his own company. He proudly shares the three key points that helped him and will help struggling business owners rise to the top.
The three components that contribute to a successful business, according to Lemonis, are:
- People
Your employees are your business’ greatest asset. They either make or break your company. Choosing the ideal employee doesn’t end with just their qualification. Making sure that they are on the right role makes them the perfect fit. Thus, having an enabling environment is critical to keep your employees at their best state, mood, and performance.
- Product
Every business runs because of its product or service. Ensuring that it is aligned with the right marketing characteristics sets it apart from your competitors. Thus, showcasing and marketing your products on the customer’s level of understanding enables your company to have a smooth and on point engagement to your clients. This can help boost your profit sales dramatically.
- Process
The company’s operations play a vital role in ensuring your business efficiency. A business without a system is like getting lost in the labyrinth.
Considering these three components determines how your business is doing or if it is in the right direction towards growth—the same reason why automation is vital to your developing business. Having the right technological tools keeps your “process” more efficient.
Identifying the Three P’s of Marcus Lemonis brings the next essential tool of the Business – Marketing.
Marketing is a series of activities executed by the company to promote business products through word of mouth, TV ads, or digital marketing. This creates the face of your brand and product. It also affects and determines your customer’s behavior to your company. Having no marketing in action is like walking on a blindfold. Marketing helps lead your business to your target market.
Why do you need a marketing process?
For your customers to come to your business, people need to know your brand, what you do, your product, and how it can benefit them. Marketing puts a label description of your business. Maximizing the tools that you have, may it be your cellphone, can make a difference. Thus, making sure that you have a consistent marketing strategy, on any available platforms to reach your market. This creates brand awareness to lure potential customers.
How to build a marketing process?
Currently, going digital is leading the way in the field of marketing. Fortunately, a lot of FREE tools are available for use. Free tools include social media platforms like Instagram, Facebook, YouTube, and more. Utilizing these tools gives natural leverage to your marketing strategy. Maximizing its function and creating consistent visibility through digital marketing techniques like Search Engine Optimization thru blogs, and videos, creating a website, and directory mapping nowadays is what bolster businesses on top of their game. Being visible on different placement ads such as google ads, Facebook ads, or Instagram Ads, is also an essential way of creating an effective marketing campaign. However, doing digital marketing is an overwhelming task and takes a lot of time. Hiring professionals ease up your work and keep your business in line with success without wasting time, money, and effort. Outsourcing a skilled agency like Growth99 puts you at the edge of successful digital marketing.
Lastly, Cameron would always advise keeping everything in you in check consistently, and that means knowing your deepest “whys.” If you know your “WHYs,” nobody can stop you in turning your dreams into reality.
Finding your “whys” gives you the direction and the push that you need to succeed in your business. Why did you get into the industry? What is the purpose? Knowing yourself this way keeps you grounded and helps you stay focused.
