Whether you admit it or not, your own buying habits are, in a way, influenced by likes, followers, and comments. That’s not a bad thing and that is actually what helps you make informed decisions.
In the advent of social media marketing, Instagram has proven to amass a huge number of leads for businesses. It has also converted these leads to a whole lot of sales that is why more and more people are now jumping in on the wagon while wondering how one does it.
As one would have suspected that it only takes simple math to get your IG account working for you, there are a lot of variables you have to be very keen with when you join IG for your business. Here are some tips:
A picture paints a thousand words – especially if it’s your profile pic
You don’t want to throw your selfie on your business account and unless your selfie has to do a lot with your business, don’t do it. For first-timers in IG for business, you may want to go with posting your own logo since your intention is to get your brand known among the billions of users IG has. You can also use pictures that show your product or the services you offer. You can reach out to potential customers by letting them know what your business is all about by just looking at your profile pic.
Tell me something about you – in 150 characters
Remember that Instagram is all about pictures and when they allow you to say something about your business, trust that it will be short. For only 150 characters to spare, make sure to compose an About Me that is concise, direct, but catchy. It’s like speed dating where you are given just a short time to get to know each other, only on Instagram it’s short space of characters you are given so it is on how you spin your words that would make those possible leads decide whether they like your business or not.
Know your target market
Posting on any social media platform without intending to reach a certain market is like shooting an arrow towards the millions of stars in the sky – and risking it hits nothing. Thus, it is very important to know who your target market is. Is it the gym buffs? Or the stay-at-home moms? Are you keen in getting those busy employees to buy your products? What are you selling and who are the people you’re expecting to buy from you? Knowing your market means knowing the appropriate approach you should be doing to catch their attention. IG Insights feature allows you to check the online habits of your target market which includes the common time they are online as well as the pages they check or the hashtags they search for. Therefore, if you are keen on getting the likes from your market, you should know to post just when they are most likely online and is searching for the hashtags you could put on your posts!
Use appropriate #HASHTAGS
It all started with Twitter but now it is boiling over other social media platforms. Even simple, and seemingly un-eventful words now are being used to #hashtagyourwayfame. Try being creative with your hashtags but don’t overdo it. It is irritating to see #all #the #dozen #description #of #your #products #being #put #in #hashtags. BE SMART ABOUT THE USE OF HASHTAGS by using Insights and incorporating these commonly searched keywords in your hashtags. When you use these keywords, you are leading all those people searching for it to your page thus turning them into leads.
Know your followers
Your followers are your solid leads. Only few followers “unfollows”, unless you start posting useless, irritating content or you become inactive for a long time. When you post something, it automatically notifies your followers or if their notifications are turned off, your posts are highly likely to show on their feed. It is one thing to have followers but it is another to keep them, maintain them, and use them to your advantage. Just like in #3, knowing the taste of those who are already following your business page can help you craft a good posting strategy that can get you those likes and follows. Your followers are highly likely to re-post your content for their network to see which could create a domino-effect if your products and content are really good.
Communicate with your followers
Don’t be a snob. If you are not keen in interacting with your customers, it is high-time you get over that habit because it will not help your business at all. Make sure to build a habit of replying to your customer’s comments, leaving reacts or comments on your customers’ posts related, or somewhat related to your products (but keep it professional!), or even to those direct messages they send you. When you reply to them, it makes them feel important and it creates a good image for you and your business.
Lastly, utilize your followers. Nothing beats the good ol’ fashioned word-of-mouth marketing especially in this digital era. Encourage your customers to post comments about you on their pages, motivate them to post about your products if they like it, with prolly a complimentary item to go along with each post. You can turn all your customers into brand ambassadors of your products. The more people talking about your product the more people are most likely to try them too!
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