Want to learn more about what is trending in the world of technology and digital transformation? Follow our experts as they blog about the technology focus.
Unlike everyday marketing, content marketing helps incentivize customers. It gives a reason, evokes an emotion, and helps connect customers to the product, enticing you to buy. There are several ways content marketing contributes to better lead generation and ROI which we will explore in this article. It’s cost-effective. Traditional marketing such as direct mail, TV…
Digitization is the method of converting data and information into the digital format. In this specific format, data is organized into particular units of information, commonly known as bits that can be addressed uniquely and separately. This form of data is the binary data that the devices and the computers with computing ability such as…
Having a Website which is built professionally is important if you want to stand out in the competition. In today’s modern tech-savvy era, people are not looking anymore for your company in phone books. Potential clients are going through search engines, looking your website for contact information, and comparing your website to fellow competitor’s in…
With digitalization in businesses, it has become important for every business owner to have an effective and robust marketing strategy for their website. The digital landscape is continuously changing, but Search Engine Optimization is still a crucial part of the online marketing formula, which you cannot afford to overlook. Without being properly optimized, your business…
What is online reputation management? Reputation is how others see you when they look for you online. Online reputation management or ORM is taking control of the online conversation, the techniques and strategies that ensure people find you when they look on the internet. Online reputation management creates balance, counteracts misleading comments and allows you…
A generic definition of web development is the tasks associated with developing websites for hosting your business or personal site. Web development includes the content, design, network security formation, and client-side/server-side scripting. It is essential that you find the best web development company in Utah to develop and set up your website. Why is a…
Search Engine Optimization or SEO is fundamental and essential, and everyone in your company should be aware of what SEO can do for your site. SEO is the term that covers all the methods used to ensure the visibility of your website content is found on search engine results pages or SERPs. The purpose of…
A technology company focuses on the development and manufacture of technology, or they provide technology as a service. Technology includes digital electronics software, and internet related services, website development and SEO management. Technology also involves radical improvements in communication made possible through the internet using computers, laptops, and smartphones. Business communication and marketing today is…
In the beginning, WordPress was the most popular and most straightforward way to create blogs or websites. Now, nearly 35% of all websites on the Internet are powered using WordPress. A technical description of WordPress, as cited by website dictionaries, claims, “WordPress is an open-source content management systems or a tool that makes it easy…
Search engine optimization or SEO is improving and promoting your website purpose to increase the number of visitors to your website. There are many functions you can do as a marketer to utilize SEO, and this includes the words on your page and how other sites link to your site. SEO is a measure of…
What does “scale” mean regarding business? Scaling a business just means that as growth continues on an upward trend, a company will have the foundation and protocols in place to handle the increase in demands and higher workloads. Growth and scaling are two different aspects of a business. Growth pertains to the addition of resources…
Starting a business and creating a website to go with the name can be arduous but necessary in today’s Internet-driven society. Each company is in competition with each other, primarily those in the same field and the website that is at the forefront of your company is usually the first thing potential customers will see.…
Facebook has recently undertaken a new strategy when it comes to rating businesses and is currently in beta testing. This means it’s not fully released to the public as they are testing it with a random selection of users. In the past, Facebook has allowed businesses essentially their own profile page, similar to those of…
How Facebook and Google Work Better for your Business Facebook and Google, two company names you hear everywhere you go. People and businesses worldwide use both platforms to reach their customers and followers. Both can be accessed on every computer, smart TV, smartphone, and any other electronic device with Internet capabilities. Today, consumers are…
How Does Business Automation Improve Business Processes? Today business owners in Utah are inundated continuously with an overflow of information by way of emails, messages, alerts and more. Excess can be overwhelming, and the probability of information getting missed or lost is pretty high. Automation is becoming popular because of the ability to streamline all…
In this day and age, with the ever-increasing amount of traffic on the internet and advancement of technology, the business must have websites to be able to reach their current and potential customers. Having a website is the best way to ensure a “call to action” via 24/7 availability and a presence. A website, for…
Many companies today are focused on improving their search engine optimization (SEO) through search engines like Google and social media sites such as Facebook. While those two sites, in particular, can help enhance a company’s web presence and online sales, many marketers breeze right over the second largest search engine out there – YouTube. …
Local customers more than likely make up the majority of your business. For this simple reason, finding ways to position your business online so that you can more effectively reach the local market is a good use of your time and energy. Over the years, Google has created numerous business tools that are free, easy…
