What is online reputation management? Reputation is how others see you when they look for you online. Online reputation management or ORM is taking control of the online conversation, the techniques and strategies that ensure people find you when they look on the internet. Online reputation management creates balance, counteracts misleading comments and allows you to be the best website you can be.
Online management matters. Negative items showing up online will damage your business. If you have a positive online reputation, you will have more sales and company building opportunities. There are several main reasons you need to manage your online status and what you can do to build up a positive reputation.
- Potential customers are looking at you online and deciding about what they find. Research shows that 45% of people have found something in an online search that makes them decide not to do business with you.
- Anyone can say anything online without repercussions, and there is nothing you can do about it. There are no laws to protect your company when negative reviews are posted. One company in the car wash business found a negative review on YELP and their business went downhill quickly. With a web development company in Utah and ORM, this comment might have been managed before it got out of hand.
- Everything your company does is recorded online forever. You need tools to make sure this doesn’t permanently harm your company. Hackers who work for the competition can find something that your company did years ago and exploit that one contrary fact. You need one of the best SEO companies in Utah to help you defeat that negative comment. This SEO company can do this by finding the best keywords and strategies to bring your website to the top of search engines.
- The technology to track and store all that activity is available. The best SEO company in Utah can deflate negative comments by upping your SEO listings and monitoring your online reputation.
- Good online content will help you, but most online companies are unsure of how to make this work. In an increasingly competitive economy, more companies and customers are looking for positive information about you on the web. For your company to increase your positive footprint, you need to have a web development company in Utah help you build a positive online reputation. They accomplish this by developing a new website and a whole new set of SEO parameters.
- Brand yourself and keep your brand upbeat and positive. Simultaneously diagnose and clean up your current online reputation. Audit your social media presence and clean it up. If your company has added old posts and photos that are inappropriate or not relevant try and get rid of them. It is unfortunate, but customers will look at your company pictures and determine if they want to do business with you. Monitor your company online for anything risky or negative that pops up and damages your reputation.
- Build an online presence for Google and other sites. If you don’t have positive content, it will not show up on your first page. If you have content you want to bury, create enough content to hide the negative results down as far as you can.
A web development company in Utah is dedicated to using the ORM system to help your company perform at a high level. ORM creates positive traffic to your website and improves your online ranking. Besides ORM, the best SEO company in Utah will find the maximum ways to bring your company to the top of search engines. Even when you are on top, you do need ORM to keep you on top. Unfortunately, if someone wants to do damage to your reputation, they will find very few obstacles online. Competitors can easily tarnish your good name. But a good reputation management team can give you help and advice.
Online reputation managers specialize in providing online makeovers. They bury negative search results and promote content that accentuates your image. If you need to revamp your reputation, a web development company in Utah is an expert in making over your website, showing you how SEO helps business and gives you a new look.
Hire a web development company in Utah to help you manage a digital reputation. If someone says something negative about your company that’s either not true or old and obsolete, it is time to act. Your digital reputation in addition to SEO can create significant opportunities. Take advantage of what your reputation could be and ensure that people see your best side.