You are in business because you ought to sell. It’s all about selling your products, your business, or your brand. You are in business, and your goal is to make people buy what you are selling. If you are in business long enough, you already know that your crusade to be a known brand does not end at the closing of a sale. Closing a sale is the start of the endless process of a customer relationship.
If you intend to stay in business and make your business relevant regardless of the season and the situation, scaling it is the only way to go. To scale it, you have to make sure that your presence is felt. You have to always be available to address customer concerns 24/7, regardless of timezone differences, distance, or global issues present.
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