Many companies today are focused on improving their search engine optimization (SEO) through search engines like Google and social media sites such as Facebook. While those two sites, in particular, can help enhance a company’s web presence and online sales, many marketers breeze right over the second largest search engine out there – YouTube.
Video marketing is quickly becoming one of the preferred methods for marketers because of how easy it can be to get a message across to an audience. On average, people only remember about 10 percent of what they hear three days after hearing it. When information is put into a video, on average, people will remember about 65 percent of the information three days later. So not only is video marketing easier to get a message across, but it is also generally more effective than speaking with someone.
Companies would be wise to include video in their SEO strategy because it leads to more clicks. In an online marketplace that thrives on information and convenience, every click is a potential sale. An email with a video in it will lead to a 200+ percent increase in click-through rate. Companies that have a video on their home page can increase conversions upwards of 80 percent. Sales videos also increase intent to purchase by 67 percent. Video marketing is showing no signs of slowing down anytime soon either, as 80 percent of internet traffic will come via video by 2019.
Before companies decide to post videos to YouTube, they need to put their SEO skills to the test and make sure they are using words in their titles and descriptions that already have YouTube results on page one of a Google search. Using words or phrases that already show YouTube results on Google can help move your video up the search engine results page. Some phrases that can boost your video’s SERP ranking include how-to keywords, tutorials, product reviews, fitness/sports related keywords and everyone’s favorite, funny videos.
According to a survey completed by online video solutions provider Brightcove Inc., 81 percent of consumers interact with a brand through video and 79 percent agreed that video was the easiest way to get to know a brand. The average consumer watches about 49 minutes of social video per day, which shows just how much video reaches most people on a daily basis. Being able to fine tune the metadata behind the video itself can lead to more clicks, more sales, and a better sales conversion rate.
Any company or marketer that wants to improve their presence on the web needs to be taking advantage of what so many others skip over – incorporating video into their SEO strategy.