“The measure of your SEO performance is not based on how much money you spent on Ads or in hiring a web designer. Your SEO performance effectiveness is based on the amount of quality traffic it attracts to your website.”
It simply means how many leads and actual sales your online presence brings you.
The worth of your SEO strategy should be evident in attracting traffic towards your website, which later on converts to sales. When you optimize your website and your content, there is a huge possibility that your page will rank up on search engine results pages (SERPs). Studies show that around 25% of daily traffic in search engines clicks only on the first page’s results, with more than 50% of it clicking on the first three results only. This is why, ideally, your target should be to get your content at the top results in each search engine.
There are multiple ways on how to measure the effectiveness of your SEO strategies, but wé’ll give you the top 3 common methods on how to check your ROI when it comes to your digital presence.
For beginners, the three common metrics you can use to measure your SEO results would be to look at 1) Organic Traffic, 2) Keyword Ranking, and finally, 3) SERP Visibility. While these three may appear synonymous, there are factors in each type that business owners have to be keen with.
Organic Traffic – this refers to the amount of traffic or visitors that your site draws in. This is the easiest way to track your progress because these yield targetted users, those who searched for your products or services, or anything related to your products or services. Your visitors are looking for something specific, and your content probably showed that you have what they are looking for. When you improve your organic search results, your visibility is slowly reaching the top result in search pages.
Keyword Ranking – we have talked about keywords multiple times. We talked about long-tail keywords and optimized your page with keywords that are commonly searched — which could be related to current events or your products and services. Your website and content have to be optimized so that search engines can rank your page up during searches. The simplest way to check your SEO effectiveness in Google ranking is through using a Google Search. When you do that, you will see which page and which part of the page your business is at. If you are not happy with the result, then it means it is time you tap on SEO experts’ assistance to get your results up in the ranks.
SERP Visibility – SERP means the search engine results page. When a search comes in from a user, search engines automatically come up with a list of results, then rank them up based on organic results. Ads, or SERP features. Features include featured snippets (a glimpse of the answer being searched for), metatags, categories, headings, and image packs. This helps rank up content in search results and can be easily modified by SEO specialists.
Like what we’ve been saying, your website should be able to draw traffic in and keep them until the traffic turns into leads and then into revenue. When your content has the most searched keywords and is relevant to searches, it is highly likely to show up in ranks and has a greater digital presence over others.
Growth99 understands how ranking in Search Engines work and how to modify your page, so it generates the leads it needs for your business to grow. Join Growth99 today and secure that first-page ranking you wanted to get.
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